Start With What’s Free: Why Your First “System” Should Be Your Google Business Profile
When you’re just starting a business, it’s tempting to focus on building a full website and making it perfect. But the simple truth is, no one knows you exist, and no one will see that expensive website.
The fastest and most straightforward way to show up where people are already searching is to claim your free Google Business Profile.
The image shows how businesses appear in Google search results.
This one move can jump-start your business.
Here’s why.
When someone searches Google for a service “cleaning company near me,” “mobile notary,” “handyman,” “pet sitter,” or “business consultant,” Google shows local businesses first. And those listings don’t come from your website. They come from your Google Business Profile.
Once your profile is live, people can:
Call you directly
Visit your website (if you add one later)
See your services, offers, and promotions
View photos
Read reviews from real clients (this matters most)
You also receive reviews and analytics
Reviews act as social proof, helping you look trustworthy even if you’re brand new. One happy client can bring in more clients and more sales.
Social proof is real.
And here’s the part most people don’t realize:
You do not need to pay anyone to set up a Google Business Profile.
Some companies charge $200–$400 to “establish” a profile. That’s money wasted. Google made the process simple because it wants small businesses to be found.
If you’re too busy to set up the profile yourself, hire a reputable company, but avoid those that cold-call you. They prey on new business owners and are expensive.
One more thing: creating a Google Business Profile won’t flood your business overnight. But it does give you a strong starting point. Even if customers don’t find you right away, you can still send them your Google review link. Share it with clients as soon as a job is completed. The more reviews you collect, the stronger the social signals you send to Google, which can help you rank above competitors.
Reviews are social currency that signal to Google that your business is active and trustworthy. Over time, your position in the Google ecosystem improves.
And yes, you can do all of this yourself in 15–20 minutes.
Simple Steps to Get Started
Go to Google.com/business
Sign in with your Google account
Enter your business name and category
Add your service area or address
Upload a clear photo of yourself or your work
Add your phone number so customers can call
Verify your profile (usually by text or email)
After verification, your business becomes searchable, and you’re officially “open.”
A Final Thought
You don’t need an expensive website when just starting out.
You don’t need expensive software.
You don’t need a big marketing plan.
You need one simple starting point that helps people find you and trust you.
A Google Business Profile does exactly that, and it’s free.